Honey's top grocery rates
Honey currently publishes cashback on 16 of the grocery retailers we track on DealTrackr, with rates ranging from 1.71% on the lowest-paying brand up to 6.42% on Target at the top of the list. The category-wide average rate at Honey right now is 3.88%, and the top 12 retailers below collectively account for the great majority of US online grocery spend tracked by mainstream affiliate networks.
| Rank | Retailer | Honey rate | Compare 8 portals |
|---|---|---|---|
| #1 | Target | 6.42% | Side by side → |
| #2 | Costco | 6.03% | Side by side → |
| #3 | Better Bears Foods Inc | 5.5% | Side by side → |
| #4 | Walmart | 5.4% | Side by side → |
| #5 | Misfits Market | 4.48% | Side by side → |
| #6 | Alva Cookware | 4.48% | Side by side → |
| #7 | Whole Foods | 4.44% | Side by side → |
| #8 | Instacart | 4.01% | Side by side → |
| #9 | Kroger | 3.97% | Side by side → |
| #10 | Aicook | 3.2% | Side by side → |
| #11 | Balance the Superfood Shot | 3.02% | Side by side → |
| #12 | Thrive Market | 2.59% | Side by side → |
Related reading on DealTrackr: the four-layer stacking method, Rakuten payout calendar, and how to file a missing-cashback claim.
Why Grocery rates vary so widely on Honey
Cashback portals do not set rates uniformly across a category — every published rate is a downstream pass-through of the affiliate commission the portal currently has negotiated with the individual merchant, minus the portal's revenue share. Within Grocery specifically, that commission is influenced by the brand's seasonal margin profile, the brand's current paid-marketing budget, and whether Honey is currently inside a contractual rate-boost window for that merchant. The result is that two grocery brands selling near-identical merchandise can publish materially different cashback rates at Honey on the same day, and the top of the list above is more useful than a single category-wide average for shopping decisions.
How to actually maximize grocery cashback
The two highest-leverage tactics are: first, before clicking through any grocery retailer, glance at the per-store comparison page to confirm Honey is in fact the highest-paying portal that day for the specific brand — see for example the Target comparison, where Honey may or may not currently lead. Second, layer the order with a verified DealTrackr promo code from the retailer's Grocery deals page before submitting payment. The full per-category stacking walk-through is on the Grocery stacking guide.